July 29, 2021

Strategic Eyeshadow Placement 101

Our most common question is how to wear colorful eyeshadows in a subtle way. The best way to achieve this is by using the modern trend of "Strategic Eyeshadow Placement." This is a technique where you apply your color on only one part of the eye. The rest of your look can be left bare or can have neutrals applied to balance out the bold colors.

Crease: The indented space just above your eyelid

Using a Crease Brush, place a colorful eyeshadow in the crease and buff out slightly (this avoids harsh lines). Add your eyeliner and your mascara to finish it off.

Lid: Space above the upper lash line to the lid

Using a Stiff Dome Brush, place a colorful eyeshadow on your lid and buff upwards (blowout technique). This will give you a soft faded look.

Lower Lash Line: The space under the lower lashes

Using a Small Dome Brush, place a colorful eyeshadow under the lower lash line. You should slightly buff this out to avoid harsh lines. Add a neutral shade to the lid and apply your mascara to complete this look.

Outer V: The outer corner of the lid up to the crease

Using an Outer V or Stiff Brush, place a colorful eyeshadow in the outer corner and blend using a sweeping motion. Add your eyeliner and your mascara to finish it off.

Upper Lash Line: The space along the upper lashes

Using a Small Dome Brush, place a colorful eyeshadow on the top lash line. You should slightly buff this out to avoid harsh lines. Add your favorite neutral eyeliner to the bottom lash and apply your mascara to complete this look.

Inner Corner: The space near the inner tear duct

Using a Small Dome Brush or Pencil Brush, place a colorful eyeshadow on the inner corner of your eye. Add your favorite neutral eyeshadow on the lid and apply your mascara to finish this look.

Watch Marlena apply each of these looks in her YouTube Video: Eyeshadow Trends 2020

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